John McCain, With Support From The Clacker, Takes The E-Race Lead

The world is flat. We've said it before.

Now U.S. News And World Report is reporting a (smallish) consequence of that flattening.

Shall we hope that McCain's 2008 Campaign PlayBook "Earned Media" section says "See The Clacker"?

Probably not.

Frankly, we remain skeptical that the E-Race will deliver any real (new) votes in the Real Race.

But it's clear that information is no longer medium or brand loyal.

Huge.

Let them eat cake!