Monday, April 09, 2007

Pay Attention To Details

This nugget just landed in our e-mailbox.

An article in latest issue of Details Magazine discusses 27 agents of change who are "bending the future to their will":

Chief Strategist, John McCain 2008
In a political climate where crossing the aisles is like scaling a razor-wire fence, John Weaver is the rare creature who not only went over but made it back again. After guiding John McCain’s 2000 presidential campaign, Weaver bolted the Republican Party following a blow-out with Karl Rove (remember South Carolina?). He worked for several Democrats in 2002 and 2003 before returning to his role as McCain’s secret campaign weapon. Now he’s tasked with selling his candidate both to voters (he’s leveraging McCain’s Daily Show charisma into free publicity) and to the party’s conservative base, which has long been wary of McCain (Weaver’s encouraging the senator to engage with figures like Jerry Falwell). “I think the most challenging part is being okay with McCain being McCain,” says Weaver. “The natural instinct is to smother with detail and attention until you end up with a candidate that a committee might devise but you couldn’t sell.” Weaver’s got his own edges, as evidenced by his smashing cell phones, tossing suitcases, and even forcing McCain to stick around for a critical press conference. “He said, ‘I’m getting on the bus and leaving,’” Weaver recalls. “And I said, ‘Well, that’s fine, but I’ve got the keys.’” Read that any way you want.
John Weaver - Spacetime Playa' ?