What Alex Gage Should Have Said

Mitt Romney continues to build up his media team.

The Fix has all the details, including quotes from Romney media team leader, Alex Gage.

GreenMountainPolitics1 is hardly "anti-consultant" (notice that The Fix makes the same disclaimer at the bottom of their article).


We just happen to be "anti-moron".


Which, according to just about everyone we have talked to, does not seem to be an affliction that Romney's media team suffers from.


However, if Alex Gage was being honest with us about the reasons Mitt needs such a large media team, he would not have said (per The Fix):

"This is a new environment where the demand for video content is huge," said Gage, who noted that the team is producing the equivalent of a television show every three days for "Mitt TV."

Gage would have instead said (per our overactive imagination):

We got to sell the sizzle, not the steak. Cause Mitt's all sizzle and no steak.