It's a smart pick-up by MoveOn.
When people laugh, they remember.
And with an overwhelming amount of information flying at consumers every single minute of every single day, the guarantee of a good laugh helps get people to pay attention.
Which helps the comedian enhance, or degrade, narratives.
Noted: The ever present fine line is to make sure that people are laughing with you, not at you.
So before folks start hitting MoveOn for the move, a note of humble caution.
In this crazy business we've decided that there is The NewsHour with Jim Lehrer and then there is The Onion. With not a whole lot in between.
Even though there is a whole lot in between.