Editor Of The Onion To MoveOn

It's a smart pick-up by MoveOn.

When people laugh, they remember.

And with an overwhelming amount of information flying at consumers every single minute of every single day, the guarantee of a good laugh helps get people to pay attention.

Which helps the comedian enhance, or degrade, narratives.

Noted: The ever present fine line is to make sure that people are laughing with you, not at you.

So before folks start hitting MoveOn for the move, a note of humble caution.

In this crazy business we've decided that there is The NewsHour with Jim Lehrer and then there is The Onion. With not a whole lot in between.

Even though there is a whole lot in between.

Get it?